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Creative PROMOTION  

                            The Only Way They're
            EVER Going To Know About YOU!

 12 Principles
For PROMOTING Yourself
AndYour Business

Promotion, or putting yourself out there, is essential to building any Business. Authenticity is the cornerstone of effective, sustainable promotion because being authentic draws on a renewable resource, i.e. your core values and strengths.

1. Know Yourself

In order to promote yourself effectively, you must know (and be able to articulate) who you are and why you do what you do.

2. Be Yourself

Once you've established a sense of who you are, be true to it. By practicing the art of telling the simple truth about your experience and your work, you will build a powerful, personal communication style.

3. Do Your Homework

Your homework around Authentic Promotion means studying the opportunities you have to show up, deciding which to employ in promoting your work, and then deciding how to follow through.

4. Keep It Simple

Whether you're writing a press release or building a Web site, keep it simple. Don't lose your message in a welter of jargon or Javascript.

5. Double Check Your Promotional Pieces (and Everything You Do In Print or Online is a Promotional Piece)

Nothing undermines a good impression faster than misspelled words, poor grammar or incorrect accounting. Since none of us are perfect, the only defense is to check and recheck your work. Spell check programs help, but will not catch all errors.

6. Mind Your Manners

Cultivate simple good manners. Everyone appreciates a "please" and "thank you." Let your frustrations flag opportunities for making fast business friends: if you are understanding and reasonable when folks make a mistake, they will be doubly committed to helping you in the future.

7. Listen

Promotion is communication, and communication is a two-way street. Learn to listen and really hear what others are saying to you. This will keep your promotions vital and pertinent.

8. Ask Questions

As you develop listening skills, you'll often want more information. Get in the habit of asking questions to clarify, investigate, and expand new ideas and territory. The ability to ask questions is a key factor in transforming your communications from passive and reactive to assertive and proactive.

9. Set Goals, Make Choices

Set written long and short term goals for your practice.

10. Ask for What You Want

Once you know what you want, ask for it. Ask for help from friends, colleagues, clients, and family members. Ask magazines to write about you. Ask newspapers to publish your column or tipsheet. Ask an ideal client to try working with you for a month. Ask your current clients for feedback and for referrals.

11. Consciously Nurture Relationships

Consciously create an interdependent practice. The independent practitioner is limited to his/her own financial, imaginative and physical resources. The interdependent practitioner has access to the funding, vision and resources of a virtually unlimited community.

12. Don't Take Yourself Too Seriously

Though it's important that your do your best to communicate your values and vision, keep your efforts in perspective. A healthy sense of your own importance will grow your practice; a healthy sense of humor will help you rebound when you encounter temporary setbacks.

Special THANKS To Molly Gordon for this Article....  Visit her WebSite "For Purpose and Prosperity" At:



"How do think the concept presented below
applies to

and the sort of results you get?"

The following is something to make us stop and think.  Please read
through both quizes and the lessons.  This is sent with love by
Lynn/Mom/Gammer Birdie Scatterbags.  

Quiz 1

1.  Name the five wealthiest people in the world.
2.  Name the last five Heisman trophy winners.
3.  Name the last five winners of the Miss America contest.
4.  Name ten people who have won the Nobel or Pulitzer Prize.
5.  Name the last half dozen Academy Award winners for best
       actor and actress.
6.  Name the last decade's worth of World Series winners.

How did you do?  The lesson is that few of us remember much about these
headliners of yesterday, these achievers who were the best in their
fields.  Alas, applause dies, awards tarnish,  achievements are
forgotten, and accolades and certificates are buried with their owners.

Quiz 2

1.  List a few teachers who aided your journey through school.
2.  Name three friends who have helped you through a difficult    time.
3.  Name five people who have taught you something worthwhile.
4.  Think of a few people who have made you feel appreciated and
5.  Think of five people you enjoy spending time with.
6.  Name those people who have inspired you.

Easier?  The lesson is that the people you remember are not the ones
with the most credentials, the most money, or the most awards. The
people who make a difference in your life are the ones who care, and the ones you  remember!

I'll Be
Your Responses and In-Sights on
the Question Noted :

"How do think the concept presented below
applies to

and the sort of results you get?"

So, WRITE To Me!



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