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(taken from corporate information at fingerhut.com)
fingerhut Companies, Inc., one of the nation's largest direct marketing
and online retailers, is a
wholly owned subsidiary of Federated Department Stores, Inc (NYSE: FD). fingerhut sells a
broad
range of products and services through catalogs, direct marketing, telemarketing and the
Internet.
Based in Minnetonka, Minn., the company and its subsidiaries employ approximately 10,000
people.
fingerhut owns Arizona Mail Order and Bedford Fair Industries, catalogers of women's
apparel.
fingerhut also owns Popular Club Plan, a membership-based general merchandise cataloger,
and
Figi's a specialty food and gift catalog company. In addition, fingerhut has been
aggressively
expanding in the e-commerce arena through its strategy to take equity positions in
high-growth,
state-of-the-art Internet retailers. fingerhut owns equity in PC Flowers and Gifts, a
leading online
retailer of flowers, gift baskets and gourmet food; FreeShop.com, which offers free,
discounted and
trial offers for brand name products; MountainZone.com, a community-based Web site for
mountain enthusiasts; Roxy.com, an Internet marketer of home satellite TV, wireless phones
and
dial-up Internet services; and Hand.com, a marketer of personal computer systems and
services to
the mass market.
Fingerhut's Internet investment focus is on sites that offer cross-selling opportunities
with
Fingerhut's catalogs and complement the company's internally developed web sites, leverage
Fingerhut's substantial infrastructure, and expand its customer base and revenue streams.
fingerhut can be found on the Internet through its three proprietary sites;
www.fingerhut.com,
www.andysgarage.com, and www.thehut.com; and through its Internet partner sites:
www.pcflowers.com, www.figis.com, www.mountainzone.com, www.skiresorts.com,
www.freeshop.com, www.roxy.com, www.pcscentral.com, www.satellite.com and
www.handtech.com.
Fingerhut's vision is to build a world-class, information-based direct marketing company
leveraging
Fingerhut's core competencies: its proprietary database; its direct marketing expertise,
and its
state-of-the-art infrastructure.
Database Marketing
The Company pioneered database marketing and, with its sophisticated proprietary
management
information systems, maintains data on more than 30 million customer households. Up to
1,400
data elements provided by customers are retained on customer files, including
demographics,
buying and payment histories, product preferences, and even birthdays and anniversaries.
fingerhut is recognized as a leader in information management and database marketing. Its
world-class Data & Technology Center in Plymouth, Minn., helps fingerhut maintain its
leadership
position.
Growth Initiatives
fingerhut Companies is aggressively pursuing new growth initiatives on several fronts. The
goal is
to stay focused on the core business, and also move into expanding markets that will help
accelerate revenue growth and enhance profitability. Efforts are underway to grow the core
catalog
business, as evidenced by the recent acquisitions of Arizona Mail Order, Popular Club, and
Bedford Fair. The Company is moving forward with affinity marketing programs, which
leverage its
database, fulfillment services and merchandising expertise to create catalogs for other
retailers.
fingerhut also intends to pursue opportunities to co-brand other companies' products with
the
fingerhut name. The Internet is a natural medium for a direct marketing giant like
fingerhut. Our
eleven electronic commerce sites serve as far more than an extension of our catalog pages.
Through our sites, we offer a complete range of customer services as well as the latest
servicing,
telemarketing, catalog marketing, warehousing, distribution and customer service to
provide third
parties with the "backroom" capabilities. Fingerhut's state-of-the-art
infrastructure makes it ideally
suited to partner with other companies that want to sell products via the Internet or
other media
direct to the consumer.
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