MODERN BUSINESS INFORMATION AND ANALYTICAL SUPPORT

Information and consulting company "Classic-Consulting" will render any kind of assistance in obtaining, processing and analyzing of information, in market investigation, creation of image or name for a firm, an individual or a product.

The company conceptual basis - professionalism at all stages of order realization: creative approach to the target; the use of modern methods for data analysis and processing; responsibility for the information provided; confidentiality.

"Classic-Consulting" professional interests are within the sphere of pharmaceutical business, health care, medical service.

Activities of "Classic-Consulting" are directed at the working out of complex development programmes (of a company and/or a product) on the basis of systemic and analytical approach.

The complex programme includes:

frontal analysis of the market attractiveness; elaboration of penetration strategy into the target market; elaboration of investment project, the business plan inclusive; the complex programme execution support and the strategy correction with the market environment factors changed; market situation developments forecast.

In addition to the complex programmes design, "Classic-Consulting" provides a number of informational, consulting and advertising services.

Information and consulting services:

selection of information materials; preparation of analytical reviews; carrying out of market research on various aspects of market functioning; market situation developments forecast; creation of the firm behavioral model in market conditions; development of products and services promotion strategy.

Advertising services:

provision of publicity; PR arrangements; image creation for a firm or a person.

"Classic-Consulting" attaches special importance to the development of complex programmes and their constituents.

Frontal analysis of the market attractiveness

Frontal analysis of the market attractiveness suggests quantitative and qualitative estimation of a possible stable profit receipt in the nearest future or in perspective, expansion of market attendance through the investments or other impact on the market state. Full-scale research provides comprehensive notion of market functioning and allows to obtain a complete picture of its state.

Typical structure of marketing research 1. Analysis of supply in the market of goods (services).

1.1. Produce supply by home manufacturers (main manufacturers, volume of supply in cost and natural expression, their dynamics etc.).

1.2. Imported goods supply (volume, dynamics, structure of supply, dominant factors affecting the above categories).

2. Demand analysis

2.1. Complex analysis of produce (services) demand. Current and absolute market capacity.

2.2. Segmenting of consumer sector for consumer groups.

2.3. Buying ability of consumers and solvent demand. Flexibility of demand.

2.4. Analysis of behavioral response of consumers. Factors affecting the formation of consumer preferences.

2.5. Forecast for goods (services) consumption.

3. Competitiveness of produce in Russian market.

3.1. Main characteristics and peculiarities of competitive environment.

3.2. Comparative features of home and foreign produce.

3.3. The prices for home and imported produce.

3.4. Realistic distribution of consumer preferences with the account for "price-quality" index.

3.5. Analysis of the firm's competitiveness.

4. Methods and strategies of produce sales in Russian market.

4.1. Activity trends analysis.

4.2. Channels of sales.

4.3.Distribution methods; dealer and distributor network featuring.

4.4. Possible marketing strategies. Price barriers and possibility of price intervention. Promotion, advertising, communication aspects. Sales stimulation.

5. Legislative base of the market legal regulation.

All studies are carried out with the use of different methods for information receipt and processing: field studies, aim focus-groups, profound interviewing etc.

Strategy of penetration into the target market

Strategy of penetration into the target market is taking part in the formation of a market state: direct investing of funds into establishment and modernization of production, joint production, portfolio investments, importing goods etc. At this stage the set of offers on the form of presence in Russian market is being developed and a number of quantitative clarification is introduced in regards of produce description and supply volume, price policy etc. In addition to that, it seems useful to work out offers on the company/product promotion (advertising and advertising budget, strategy and methods of product sales, image formation, PR arrangements etc.)

Development of investment project

Development of investment project is a necessary stage of the complex programme at the expansion of the company's activity in Russian market. Investment projects may be directed at the establishment, modernization, extension of production, creation of infrastructure for the purpose of goods/services sales or organization of supply.

Investment project includes as follows: express analysis of enterprise's financial state providing preliminary estimation of further project development perspectives; profound analysis of financial and economic activity of an enterprise, conducted by "Classic-Consulting" experts and by independent expertise; business-plan developed on the basis of analytical and information materials with the account of predicted factors of market environment.

Attendance for implementation of the complex programme

Attendance for implementation of the complex programme is carried out in various forms by different level of "Classic-Consulting" involvement and may include invitation of specialists, operative monitoring of activity indexes, personnel consulting etc.

Prediction of market situation improvements

Prediction of market situation improvements is carried out simultaneously with the investment project development or in the process of its implementation and may be a short-term or perspective one. In the forecast basis there is a model corresponding to specific features and peculiarities of the definite market. The methods originality, information resources and professional level of "Classic-Consulting" staff let to conduct any market research.

Postal Address:

"Classic-Consulting" Joint-Stock Company 17, 2-nd Vysheslavtsev Pereulok, of. 424, Moscow 103055, Russia Tel/fax: +7(095) 973-2422,973-3479,973-5027,973-5030,973-5035 E-mail: root@goldclass.msk.ru

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