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Astrology.Net Corporate
Background
Company
Astrology.Net is the Net's most popular
Astrology destination site, and the largest
syndicator of astrological content and services.
Astrology.Net features a constellation of
content sites in categories such as love, money,
career, travel, family, teen, women, chinese and
more. Each site offers interactive content and
dynamic content in that topic area, as well as
access to Astrology.Net's personalized
astrology reports. These reports are delivered
online in real-time, include a graphical
chartwheel, and are 10-20 pages in length.
There is a free sample to stimulate sales, and
over 20+ purchasable reports. Astrology.Net is
published by Kelli Fox, the Internet's foremost
astrologer. Kelli is accredited with the American
Federation of Astrologers and and has
numerous memberships in professional
astrological associations around the world.
Astrology.Net was founded in San Rafael, CA
in 1995 by David and Kelli Fox.
Mission
Astrology.Net makes it simple for everyone,
from casual readers to enthusiastic followers, to
use astrology as a tool for all aspects of life .
Astrology.Net achieves this by providing
engaging, easy to understand background
information and insightful, personalized
astrological readings.
Market
According to an Omnibus survey published in
USA Today, one in four Americans (more than
50 million people) believe in astrology, with the
fastest growing segment among executives and
professionals. Many more than that read their
horoscope for entertainment or insight.
Astrology can be seen in almost every
newspaper and most women's magazines,
however, for most people, the only option for
further exploration of their unique astrological
profile is an in-person reading, which is hard to
find and a more costly next step. Astrology.Net
leverages the Web to provide affordable, instant
access to personalized astrology reports written
in every-day language.
Competition
Astrology.Net has the largest syndication,
web-based page-view count and report sales of
any Astrology site on the Web. In addition,
Astrology.Net takes a consumer-oriented
approach in the reports, leaving behind technical
astrology jargon and providing insights in
understandable language. In business since Dec.
95, Astrology.Net enjoys over five million
pageviews per month and delivers tens of
thousands of personalized reports each day.
Astrology.Net reaches a diverse audience by
syndicating content and commerce through
numerous publishing affiliates, including Excite,
Women.com, Motorola, Bigfoot and E! Online.
Content and Products
Astrology.Net features a broad range of
consumer-oriented, interactive astrology content
as well as personalized reports for sale in the
ChartShop. Astrology.Net is a fully-equipped
electronic commerce site with a complete sales,
"manufacturing" and delivery system offering
Internet users instant and affordable access to
professional-quality astrology readings. There
are over 20 reports available today, including
foreign language reports. Prices range from $5
to $20, and new readings are added regularly.
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