DEI Showroom W/ Directions
The public entrance features an impressive glass rotunda with a 31-foot ceiling and large black-and-white photos of Dale Earnhardt, Dale Earnhardt Jr., Steve Park and Michael Waltrip. Exhibits in the showroom include trophies from Dale Jr.'s, StevePark's and Michael Waltrip's career wins and a impressive exhibit of Dale Earnhardt's seven Winston Cup championship trophies.This is the first time any of Earnhardt Sr.'s trophies or memorabilia from his career have been placed on display for the general public. Fans can also view the interior showroom where a wide variety of show cars,concept cars and cars from Dale Sr.'s personal collection can be seen. Through a large glass wall, fans can also gain a glimpse of a working engine room or the hauler for Park's No. 1 Chevrolets when it is not on the road or at the track. ``We'd like the fans to get a glimpse of many personal items that have been a part of our lives,'' said Dale Sr.'s wife, Teresa.Teresa Earnhardt was involved in every aspect of planning for both the showroom and store. The store and showroom are open 9 a.m.-6 p.m., Monday-Friday; 10 a.m.-4 p.m. Saturday; and closed on Sundays. Opening hours will be extended during race weekand for special events. Fans can call (877) DEI-Zone for opening hours that are updated on a weekly basis. There is no admission charge.